Zenzista is a company that was started to teach people how to stay empowered by quieting the noise and listening to their inner voice. It is focused on energy and healing, health and wellness. It is primarily targeted to moms who are overwhelmed by the storm of life and just don’t know how to help themselves. The logo brief included creating an iconic “Z” which symbolizes spiritual awakening, self-discovery, and personal growth. It also contains an element of the “Flower of Life” design, which represents a beautiful collective of unique individuals, and the interconnectedness of all life. Gold invokes a feeling of generosity, compassion and divinity.