Illuminate Her Path is a digital platform that aims to shine a light on women by highlighting their collective wisdom, focusing on wellness and promoting organizations and businesses run for and by women. The colors resonated with the client because they are energizing and uplifting. They are meant to evoke feelings of inspiration, strength, elegance, brightness and fun. The typeface creates a sense of being supported, and has a gentle forward motion indicating moving in a positive direction, “leaning into” a future that promotes strength, enlightenment and a cohesive community.