LOGO REDESIGN
MycoMedica Life Sciences launched a brand redesign concurrent with the start of clinical trials. The logo reflects the bright and more positive outcome desired from the trials. The icon conveys a sense that psilocybin is the future of medicine, while also feeling modern and transformational. The icon also reflects the low-dose nature of the treatments (the micro dots), and the colors are cohesive with the website redesign and continue to evoke the sense of psilocybin treatments while also being modern.
WEBSITE REDESIGN
The website redesign was a combined effort: creative direction was provided by the talented Sabine Unger-Pisaturo. I worked with her to flesh out the concept, refine images, and hone in on the new messaging. Having worked with the company since inception, I was able to provide insight and direction from a language, mission and historical perspective. It streamlined the process and we were able to launch in time for the company to announce the commencement of clinical trials in Australia. The group was small, but the collaboration was immensely rewarding and productive.
BUSINESS CARDS
New business cards are consistent with the brand redesign.
PROMOTIONAL PRODUCTS
This Yeti mug was made as a corporate gift for MMLS. We also worked with AmeliaJane in San Fransisco to produce customized t-shirts.